Al Daajan Holding
Al Daajan Holding (مجموعة الدعجان القابضة) is a diversified Saudi Arabian conglomerate founded in 1983, operating across multiple sectors including food production, real estate investment & development, retail trade, and security services. The company is headquartered in Ar Rass, Al Qassim region, Kingdom of Saudi Arabia, and serves as a private holding company with multiple subsidiary brands and operating arms. Al Daajan Holding operates through several key divisions: Food Industries including manufacturing, bakery, ready-to-eat and fresh-to-cook products under brands like Juhaina and Al Hatab Foods/Bakery; Real Estate & Investment through Daajan Investment & Construction arm developing residential projects, housing schemes, and property investment; General Trade & Retail operations including Al Hatab Supermarket chain and retail supply chain management; and Security Services through Serbal Security providing protection and security services. The group claims over 2,000 employees across its operations and emphasizes adherence to international standards and quality in business implementation. Al Daajan Holding has developed several residential plans and economic housing projects through its real estate arm, while maintaining strong market presence in consumer markets through its food and retail brands. The company plans to expand horizontally into new territories and vertically into new fields in food processing, demonstrating its commitment to growth and diversification across multiple sectors.
Services Offered
Business Hours
Our Team
Sheikh Ibrahim Nasser Al Daajan
Chief Executive Officer
CEO and top leadership role at Al Daajan Holding, overseeing diversified operations across food, real estate, retail, and security sectors
Primary ContactMohammed Aloffi
Vice President
Vice President supporting strategic operations and business development across the group's diversified portfolio
Head of Compensation & Benefits
Human Resources
Leading human resources operations for over 2,000 employees across multiple sectors and subsidiaries
Head of R&D
Research & Development
Leading research and development initiatives across food production and product innovation
Senior Procurement
Procurement Department
Managing procurement operations across food production, retail, and construction sectors
Senior QA
Quality Assurance
Ensuring quality standards across all business operations and maintaining international standards compliance
Certifications & Awards
International Standards Compliance
Issued by Various International Bodies
Adherence to international standards in business implementation across all sectors
Food Safety Standards
Issued by Saudi Food and Drug Authority
Compliance with food safety standards for manufacturing and retail operations
Real Estate Development License
Issued by Saudi Ministry of Housing
Licensed for residential development and housing projects
Security Services License
Issued by Saudi Ministry of Interior
Licensed security services provider through Serbal Security
Retail Operations License
Issued by Saudi Ministry of Commerce
Licensed for retail operations and supermarket chain management
Our Work
Juhaina Confectionery Brand
Food Manufacturing
Development and manufacturing of confectionery products under the Juhaina brand, including chocolates and sweets for consumer markets
Client: Consumer Markets
Al Hatab Foods & Bakery Operations
Food Production
Comprehensive bakery operations including fresh bread, ready-to-eat foods, and processed food products for retail and consumer markets
Client: Retail & Consumer Markets
Residential Development Projects
Real Estate Development
Development of residential projects and economic housing plans through Daajan Investment & Construction arm
Client: Residential Market
Al Hatab Supermarket Chain
Retail Operations
Operation of supermarket chain including retail operations, merchandising, and supply chain management
Client: Consumer Markets
Serbal Security Services
Security Services
Security and protection services including guarding, surveillance, and security personnel deployment
Client: Various Clients
Business Diversification Strategy
Strategic Development
Strategic diversification across food production, real estate, retail, and security sectors with integrated operations
Client: Group Operations
Frequently Asked Questions
What sectors does Al Daajan Holding operate in?
Al Daajan Holding operates across multiple sectors including food industries (manufacturing, bakery, confectionery), real estate development & investment, general trade & retail operations, and security services through various subsidiary brands.
What are the main subsidiary brands of Al Daajan Holding?
The main subsidiary brands include Juhaina (confectionery), Al Hatab Foods/Bakery (food production), Daajan Investment & Construction (real estate), Serbal Security (security services), and Al Hatab Supermarket (retail operations).
How many employees does Al Daajan Holding have?
Al Daajan Holding employs over 2,000 staff members across its diversified operations in food production, real estate, retail, and security sectors.
Where is Al Daajan Holding headquartered?
Al Daajan Holding is headquartered in Ar Rass, Al Qassim region, Kingdom of Saudi Arabia, with operations spanning across the country.
How can I contact Al Daajan Holding?
You can contact Al Daajan Holding at +966-163-519-100 or email info@daajan.com. The headquarters is located at King Fahd Road, Al Rass, Al Qassim, Saudi Arabia.
What food products does Al Daajan Holding manufacture?
Al Daajan Holding manufactures bakery products, confectionery under the Juhaina brand, ready-to-eat foods, fresh-to-cook products, and processed foods through Al Hatab Foods/Bakery operations.
What real estate services does the company provide?
Through Daajan Investment & Construction, the company provides residential development, housing projects, economic housing plans, property investment, and construction management services.
What security services are offered by Serbal Security?
Serbal Security provides comprehensive security services including guarding, surveillance, security personnel deployment, protection services, and emergency response capabilities.
What are the company's expansion plans?
Al Daajan Holding plans to expand horizontally into new territories and vertically into new fields in food processing, demonstrating commitment to growth and diversification.
What quality standards does the company follow?
Al Daajan Holding emphasizes adherence to international standards in business implementation across all sectors, ensuring quality and compliance in food production, real estate, retail, and security operations.
Pricing Packages
Food Manufacturing Services
Comprehensive food production services including bakery products, confectionery, and ready-to-eat foods
- ✓Bakery Production
- ✓Confectionery Manufacturing
- ✓Ready-to-Eat Foods
- ✓Quality Control
- ✓Brand Development
- ✓Market Distribution
Real Estate Development
Residential development and housing projects including economic housing plans and property investment
- ✓Residential Development
- ✓Housing Projects
- ✓Economic Housing Plans
- ✓Property Investment
- ✓Construction Management
- ✓Project Planning
Retail Operations
Supermarket chain operations including retail management, merchandising, and supply chain operations
- ✓Supermarket Operations
- ✓Retail Management
- ✓Merchandising
- ✓Supply Chain Management
- ✓Store Operations
- ✓Customer Service
Security Services
Security and protection services including guarding, surveillance, and security personnel services
- ✓Security Guarding
- ✓Surveillance Services
- ✓Security Personnel
- ✓Protection Services
- ✓Risk Assessment
- ✓Emergency Response
Investment Management
Diversified investment management services across multiple sectors with strategic planning and expansion
- ✓Investment Strategy
- ✓Portfolio Management
- ✓Strategic Planning
- ✓Market Analysis
- ✓Business Development
- ✓Expansion Planning